Co-founder of IrisVR, physics geek at heart, immersive computing enthusiast, and proponent of the Oxford comma. More info in the about page.
A few new Google ads have gone up around the city featuring a small, centered Google "G" subtitled with the address of their new Soho popup showroom, 96 Spring St. The minimalist, mysterious marketing worked. After seeing a billboard on Bowery just south of my office in Cooper
The curse of the auto update If your PC is running one of the dominant operating systems other than Linux or OSX, you are undoubtedly familiar with the feeling of being subjected to poorly timed software updates. Right before that big presentation or during an important pitch or tech demo,
When it comes to positional tracking, some VR devices do a great job, while some lack the capability entirely. It's one of the key differentiators between existing Mobile VR solutions and the Oculus Rift / HTC Vive. But what is positional tracking, anyway? Why is it important? And what systems exist
This post in inspired by a question I answered on Quora about how VR will change advertising. In short, VR is going to enable the design of more efficient and engaging physical advertisements. It is also a new medium and a new platform in which innovative brands can create valuable
With much fanfare, Brendan Iribe announced Oculus Medium at their VR-focused conference Oculus Connect yesterday. Think of Oculus Medium as the MS Paint of Virtual Reality, the parallel drawn by many media outlets covering the event, including The Verge. The video promo below is a great introduction to the technology: